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Thursday, August 20, 2009 at 11:31am

An Important Message from the Founder of EnlightenNext

by Andrew Cohen56 Comments

EnlightenNext magazine Issue #45 Sept-Nov 09Like just about everyone else these days, we at EnlightenNext are undergoing a period of enormous transition. Eighteen years ago, I came up with an intriguing idea: Produce a second-to-none spiritual magazine that would play a significant role in helping to make better sense out of the complex journey that Eastern enlightenment was taking as it slowly but surely established a small but not insignificant niche in postmodern Western culture. Over the years, as I and we have grown and evolved, the magazine has become much more than what it originally was, embracing integral theory, evolutionary cosmology, and the all-important relationship between consciousness and culture.

What is most deeply satisfying to all of us here is to look back on our work over the last almost two decades and to witness the evolution of consciousness in action and . . . in print! Which brings me to the main point of this editorial. For the entire time we’ve been producing this magazine, it has been strictly a labor of love—a love of Truth, God, Spirit, philosophy, and, above all, our collective capacity to express a deeper humanity as we spiritually awaken. But this labor of love also costs us lots of effort and lots of money. You need to know that we have been producing the magazine at an enormous loss for many, many years. As is the case for so many other magazines today, what we have been doing is just no longer sustainable!

Our problem is that we are so inspired by this work that as long as we could manage it, we have been willing to carry the shortfall in the bottom line ourselves. But we simply can’t do that anymore. One way or another, we will continue, but exactly how that’s going to unfold depends to a large degree upon you, our loyal readers. It depends upon all of you who value the care and precision that we bring to every single word that we put on paper.

If you feel that the print version of EnlightenNext has significant value as a powerful vehicle for the evolution of consciousness and culture, please express that appreciation through your generous support.

The truth is, right now we really are depending on you. And how we are going to continue doing the important work we are committed to depends on you and what YOU want. We all know that print in many forms will soon be a thing of the past . . . but we also strongly feel that spirituality, philosophy, and serious cultural commentary held in your hands on the printed page can travel much more deeply into a reader’s heart, mind, and soul than even the best online communication can. We do have plans to significantly expand our online presence. But at the same time, we would very much like to be able to produce what we can’t help but feel is the best spiritual magazine available, in print form, for many years to come.

We invite you to collaborate with us and express your views on the direction you feel we should take—we want to work with you in a new spirit of openness. Also, and most importantly, please support us by sending a generous donation. Thank you!

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56 Comments so far ↓

  • Gwen

    Dear Andrew & Staff @ EnlightenNext
    I am sure I am only 1 of many who upon reading this immediately felt that I must do something to ensure the continued contribution of EnlightenNext magazine to the world of spiritual evolutionaries! Also I join the masses in feeling the incredible financial presures & restrictions due to the recession but here in Maine we have a long standing resourceful backup for our creative ventures that works well and sometimes even better than monetary exchanges and that is bartering. It occurred to me to ask if trading skill for $$ was being considered amongst your community. For instance if a community member had professional building skills and a sizeable project was necessary at Foxhollow the costs could be deferred by the member volunteeering to do the work which then the funds for a building project could be transferred to the Magazine coffers. It is a very resourceful response to these times and quite successfully being employed amongst many Mainers. My partner & I have traded our professional skills several times and in very diverse ways with people which in turn has only left everyone feeling mutual gratification for this old standby of doing business. It’s an old “Uncle Henry’s” attitude where almost everything has a TripleR value,Recycle,Reuse,Resell. I wonder if you created a running project list that volunteers could preview with the possibility of offering to apply their professional skills for deferment of labor costs if that would not in turn save some valuable needed funding for such an esteemable endeavor as your magazine. Having considerable skills ourselves I know that we would consider it until our portfolio recovers and then you can count on a sizeable contribution from us. Sincerely & with heartfelt thanks to all of you…….Blessed Be….Gwen

  • PeterDreitzel

    DearAndrew and staff members,

    Enlightennext IS the best spirtual magazine around and certainly needs to be safed. I also agree wholeheartedly with Andrew that a print version of this magazine makes areal difference in the ways described by him.

    So certainly I am prepared to make a finacial contribution according to my (limited) ressources. However I first would like to be sure that the money really goes into sustaining the printed edition and does not somehow disappear in the planned extension of your online work.

    And: in my opinion their is an easy way for you to really safe much, muc money: simply stop the German edition! As a German reader and German native speaker / reader I believe that the typical German reader of your magazine is perfectly capabale of reading English. After all English is today the lingua franca of the whole world, and this is epcially true in the sciences and – in spirituality.The average Reader of this magazine is a rathert well educated person anyway, and in Europe other than in the States ecucation typically implies adequate konwledge of a foreign language, usually English. Hence I don’t believe that your magazine will loose many readers. But if you have doubts why not ask your German readers whether they woulkd be prepared to accept the death of the German edition and renew their subscription for the English version if by that action they would substanbtially help this magazine to survive.

    We desparately need the revolution in consciousness which Andrew Cohen and his team promote in the project of EnlightenNext! Many thanks for all your trouble, Peter

  • Kona Goulet

    Thank you Gwen and Peter for your wholehearted appreciation for EnlightenNext magazine! I wanted to respond specifically to your offers of support.

    Peter, I want to assure you that any restricted donations we receive are always spent in accordance with a donor’s wishes. So, if you wish to make a donation restricted to the continuation of our print edition of the magazine, we will ensure your contribution is restricted to that, and not used for online or other related initiatives.

    Gwen, thank you for your ideas, and specifically for your offer of donating services. As you suggest, individuals donating their expertise in areas where we have need could help us divert these savings into other areas of operation. We already have a very generous volunteer base worldwide that we want to grow, and we invite you to let us know any specific skills you wish to donate.

    Thank you again for your offers and also your words of support. As we strive to evolve EnlightenNext, we want to increase opportunities for this kind of input as we move forward over the next few months. So thank you once again!

    Warm Regards,
    Kona Goulet
    Director of Development

  • J. Michael Bergstrom

    For me, this is bad news. I've subscribed for quite some time, supported with monthly donations (admyyedly small) for quite some time, and downloaded every Unbound audio posted. It is frankly the only real return I get for the money, as ear time is far easier to come by than eye time in my life. I have all the available back issues of the magazine, as well (I think I'm reading 1998 now) There are so many important things to read the magazine is often set aside. Anyway, the point is that I agree that the portable printed page, not backlit, is a very important thing to continue. But I doubt that I'll be buying the media downloads and that loss of access essentially turns EnlightenNEXT into a charity project (for me, that is) that I'm not at all sure that I will continue to support. On the other hand, I'm also downloading the call-in audio seminar podcasts. Will those continue to be available?

  • Bradan Beech

    I share with Michael Bergstrom above a particular sense of loss about the termination of Unbound, but I have confidence that with the support and feedback of users like me the richness of those interviews will continue to develop and to be accessible in a new form, and I plan to make a donation for that purpose. As this seems an appropriate occasion to comment, I want to say specifically that, to my perception, the awakening/developing inquiry and communication skills that are a high priority in the EE valuesphere are most vividly demonstrated (or, occasionally, not) in these interviews which have served to keep before my mind the almost hypnotic challenge of liberating the potential of purposeful human interaction For the Sake of the Whole.

  • RFWoodstock

    Beautiful magazine but in this new media environment, print is losing it’s relevance and, except in rare cases, is no longer cost effective. I love to have Enlighten Next on my coffee table but the truth is I can live with getting the same info without the glitz by going to your website. Online also provides multimedia not available in print such as audio and video.

  • J Manuel Herrera

    This recessionary economy continues to be very challenging for me; nevertheless I will be making a donation to support the work of EnlightenNext magazine. Also, I would pay significantly more for my annual subscription if asked to do so.

    One possibility you might consider is creating a tiered framework of annual subscribers for the magazine: Level One-Subscribers, Level Two-Partners, Level Three-Patrons.

    A variation of this approach could be to not just set a fixed annual subscription amount, but to set forth a dollar range for Partners and Patrons to select from within their chosen subscription level.

    Also, annually, you could publish an appendix section in the magazine, listing the names of your Partners and Patrons, by way of recognizing them and allowing them (and others) to experience the interconnectedness of our EnlightNext community.

    This type of approach honors the reality that EnlightenNext is more than a magazine. It is an expression of global community and collective evolutionary emergence.

    I LOVE my EnlightenNext magazine! It is a sumptuous, scintillating, illuminating experience every time!

  • Kathryn

    Magazines are normally mainly funded by advertising, are they not, with subscriptions making up the difference? You didn’t mention either in your plea. You might ask readers if they are willing to put up with more ads in order to maintain the opportunity to receive the magazine in print form, and also at least a small increase in subscription price. I don’t see the subscription + donation formula as sustainable over time either. And yes – eliminating the German version makes sense, if that can help keep the ship from sinking!
    Tough decisions. Thanks for keeping it going for so long.

  • Martha W

    EnlightenNext makes a valuable, unique contribution. Since I have more “eye time” than “ear time” and also have a preference for the portable printed word, my suggestion is to print the greenest and least expensive product possible. This might mean news-type paper, less artwork, less fancy layout. The content is great. But I have never understood the glossy pages, heavy card stock covers, high-end graphics, photos, and layout. It has always seemed so wasteful to me – in contradiction to values of simplicity and conservation of resources, and as if placing image before content. You might also consider publishing fewer (but larger) issues. My attraction to EnlightNext has always been the content DESPITE the glossy image.

    • Karen K

      I agree. I know you need advertizing to pay for production of magazine. However, simplicity and less marketing only to the mainstream ” “new age” reader, would help. An example of simplicity and using more newstype paper is “The Nation” magazine. I value content over layout and think you could increase subscription rate for new subscribers.

      You’ll find a solution because the magazine is one significant channel for binding us together for the common good of the whole.

  • stephen baxter

    I would like to add that the cost of the magazine is very affordable considering the original content and would be prepared to pay considerably more for a subscription. But please do not restrict the articles to the web as I personally believe a magazine, like a book, has a special quality when held as opposed to straining your eyes looking at a screen which is what most of us do all day long anyway! I can take the magazine with me anywhere and share it with people any time…

  • James Mackenzie

    I agree with the idea of increasing the subscription price, but I don’t agree with a tiered subscription arrangement – sounds like people with more money, who live too much in the egoic level of awareness may be at the top of the pyramid (no offence:-) Spread the cost out equally.

    I think it is essential to keep the print version going, and if anything, cut back on the on-line articles. The magazine is beautifully produced.

  • Mary Beth

    Your work is invaluable!

    Your desire to continue to produce a hard-copy – touchable – magazine makes my heart swell! I too believe in the greater power of the written word on a tactile page versus a computer screen, and I appreciate the graphic details and the authentic texture of a professional magazine (especially the texture used by EN) rather than simply downloading a PDF and printing out my own hard-copy! Part of this may be old-school thinking, at the same time, a genuine magazine seems to provide unique intimacy with the subject matter, which is vital with such profound topics as discussed by EN!

    EN provides collective benefit! As part of the collective, it is an honor to contribute to the ongoing success of EN!

    With deep respect,

    Mary Beth

  • Marilyn

    EnlightenNext in print is a luxury I probably will no longer afford. One model of an evolving publication is the Christian Science Monitor. It has discontinued the weekday newspaper and prints a 45-page weekly magazine for $89/yr. which is full of in-depth, balanced reporting that covers the world. They have a 3-page “top stories” Daily News Briefing in .pdf format for $4.75/mo that is sent as a link in email. Then, there is its rich online presence: csmonitor.com.
    I would visit an EnlightenNext website for the additional input your perspective affords for my spiritual journey, as I value it. I might also subscribe to an electronic newsletter. Best wishes on your evolution.

  • Lori Barkley

    I would be more than willing to incur an increase in my subscription fee to keep the printed magazine in existence. I would probably not read an online version of it and I would truly miss what your magazine has to say. I am a brand new subscriber and when I receive the magazine, I read it from cover to cover, something I have historically never done with magazines.

  • Mark

    What to say?

    I have enjoyed reading EnlightenNext over the years quite a lot. It certainly is the best spirituality mag around – at least as far as I have seen.

    I have always found the almost desperate, pleading requests for financial assistance interesting. I don’t mean to sound arrogant or narcissistic, (although I am – thanks Andrew and others for pointing that out constantly – seriously), but is there something going on here with Andrew Cohen et al with regard to their energy flow around money.

    Why is there a constant shortfall in funds? I don’t mean technically speaking, from an accounting point of view, I’m wondering why, energetically speaking, there is this constant shortage and the need to plead with readers to make greater contributions.

    Presumably Andrew Cohen and the others have examined this issue extensively given they are probably v v conscious souls. Any ideas?

    Have you heard of the redemption movement? Cash in your birth certificates? Write promissory notes based on private bonds backed by your accepted for value American birth certificates. Just an idea.

  • Monica Richter

    hi there

    as a relatively recent subscriber but somebody who has known about the magazine for quite some time, and as somebody who lives in Australia, I subscribed because I am hungry for discourse about spirituality and its relationship to helping us solve the complex sets of problems before us (be it climate change; resource depletion; population growth; lifting majority world out of poverty; limits to growth). I have enjoyed the magazines, complemented by the downloadable podcasts.
    No matter how the mag/on line presence evolves, these issues above will still drive me to seek to better understand my role in helping society solve these challenges.
    Working for a not for profit organisation means I don’t make heaps of money but I am prepared to invest my money in resources that enrich my life experience and help me to better understand the world around me through the frame of evolutionary consciousness/spirituality.
    I have had another magazine I recently subscribed to go online recently because printing was no longer viable. I still go through the online version but I scan it for relevance rather than sit on my cough and read it from cover to cover and then ponder. I’m not a GenY or somebody who does elearning or mlearning (mobile learning – a term I recently heard) easily because it’s not how I was trained but I am getting there.
    If the online version remains relevant in its conversations and research, is user friendly, has downloadable podcasts and articles then perhaps it will suit me just fine. As I said I’m hungry for discourse in what ever way I can get it.
    regards and good luck
    Monica

  • Kathryn Ehnebuske

    We read EnlightenNext aloud to each other and then talk about it. An audio version would be perfect, online OK, but then we’d have to look at the computer. Either would mean we don’t have to recycle the magazine to avoid our house getting cluttered. Maybe all these limits aren’t so bad, we have to meet them and move forward. It’s your ideas and creativity I’m interested in and willing to pay for, not more stuff!

  • Phil

    The quote: “many hands makes light work” comes to mind.

    My feeling that the best way to structure or manage donations is to provide people with the option to contibute a set amount every month (e.g. $10), rather than having to make repeated calls for once off donations.

    The power of having a small but regular flow of monthly donations from more people, I’m sure could add up and provide a more sustainable and predictible flow of income.

  • Tina Gibbons

    Hello

    I subscribed to the digital version of EnlightenNext a couple of months ago, and have read far less of the magazine than if I had the print version. I still think that print magazines have their place, and any publication needs to be available in both print and digital format, if it is going to succeed and reach the masses.

    I also believe that the work of EnlightenNext is ESSENTIAL – for it to fall would be a real knock to the optimism I have gained just through being aware of its existence. I really appreciate the fact that you have kept it running even though it makes a loss, but I firmly believe that we need to harness materialism before we can to lead evolution forwards with a greater emphasis on spirituality.

    Spiritual movements need to also operate as viable businesses. Anything else is unsustainable in the long term – as your post implies.

    I obviously don’t know the details regarding your incomes and costs, however I have to wonder why you can’t make this a profitable venture? I have produced a magazine of my own before (all be it on a much smaller scale), and it produced enough profit to support my entire living costs.

    I realise that there may be ethics in the way that are preventing you from possibly taking on too many advertisements, but there MUST be a way to work it. Increase the advertising rate, gain sponsorship from ethical businesses, increase the number of advertisements, reduce print costs, reduce distribution costs, increase subscription rates… Small changes in each of the areas, once combined can have a huge impact on profitability.

    Maybe you need to shell out on some marketing to increase subscription rates? I know certainly here in the UK EnlightNext is not mainstream, I first came across the magazine in a book shop, and was blown away that such a magazine existed and I up until that point I didn’t know. The quality of writing and information delivered makes your magazine a top class publication worthy of all major news stands!

    Good luck with your efforts, I’m sorry if you’ve exhausted every corner within the business model in order to make it a profitable business. But in my optimistic and hopeful state I can’t accept that. It must be viable! There must be a way!

  • Andrew P.

    Dear Andrew and EN staff

    I agree with Phil, that a set amount every month is better than ongoing appeals for donations. Once a person has decided on an electronic payment, and it is set up and running, it is much easier to factor it into outgoings than it is to have to re-consider a new donation from time to time.

    And as a general comment on donations I have found that no one ever knows how much to give. Could you be specific about what would make a difference if ‘everyone’ got involved? It may be less than people think and motivate them to donate.

    But I also agree with PeterDreitzel’s comment that people should know their money is going specifically to an area of the organisation they care about, such as continuing the PRINT version of the magazine rather than, say, the web version.

    For this reason I think an increased print subscription option is best in this specific case. If, as Tom Huston says in this blog post (http://blog.enlightennext.org/?p=2203), the current shortfall is 40% of costs you could account for a reasonable amount of that by increasing print subscription by $2-3 per issue – an amount I feel most people would be willing to pay if comments on the board here are anything to go by.

    By the way, I think the new pay-per-listen audio section of Unbound may backfire. Apart from the unattractive shift from ‘free’ to ‘pay’ with no added benefits to offset that, the prices are too high. Eight dollars for an interview that we are used to getting for free with our Unbound subscription is too big a jump. They should be half that price or less. (If the price is too high the drop in the volume of downloads will be counter productive in terms of desired income flow, anyway).

    Just some thoughts and impressions… I agree with you Andrew, that the magazine is second-to-none – it deserves to live on.

  • Phil Adams

    As a relatively new subscriber, I am unclear of my feelings about the magazine itself; though these testimonials are certainly moving.

    As a businessman, I don’t understand the open ended donation plea. I would consider donating or paying a higher subscription rate if I knew these actions would create a sustaining business model for the magazine. A donation to fund another edition or two has less appeal.

    Most fundraising campaigns have a goal and transparency about the uses of funds. I, for one, would be willing to consider a donation if I knew how much was required to keep the magazine in print. If it’s a matter of doubling the subscription price, maybe that’s the way to go vs continuing to pass the hat.

  • Sievert Larsson

    Dear Andrew and staff of EnlightenNext.
    I have enjoyed your magazine for many years. It’s content is not really news. It is timeless. The magazine format (which has an expiration time) does not fit. Therefore I suggest that you print the “magazine” as booklets instead. In a nice format so that it looks good in a bookshelf. You can charge more and people can still subscribe.

    good luck
    sievert larsson

  • Matt Holbert

    Andrew et al.–

    Bear with me on this. I have a proposition to make that may be worthwhile.

    Whenever I’m exposed to enlightenment ideas, I’m always struck by the disconnect between our potential and our reality. There is simply no way to flow through life with the system that we have in place. I have identified debt/credit as the biggest source of our inability to move forward developmentally.

    We should establish a bank that does not pay or charge interest. Instead of earning interest, patrons have access to a world in which there is only equity and no tick, tick, tick of debt. I’m looking for 2nd Tier partners to help me get MindfulWorldBank.org up and running. EnlightenNext readers are a likely source of 2nd Tier individuals as evidenced by the out-of-the-box thinking expressed in earlier comments. Therefore, EnlightenNext is a likely candidate to be the marketing partner for MindfulWorldBank.org.

    If you have an interest, please contact me via email.

  • Sanita

    I will donate.

    • Joanna

      I did, today in fact:). Mother Teresa said ‘It’s in giving that we receive’, which is very true in my experience. Someone above, actually it was Mark, said that he found the desperate pleas for money and energy flow around this interesting. To be honest I have wondered about this too, I must admit. Because in the Buddhist circles I’d been involved in previously, people always gave very generously, and there always seemed to be plently, so I have wondered why this is not so much the case with Enlightennext and they/we have to keep pleading for more funds to keep going. However I recognize that this way is so very new, and it demands from us that we give from ourselves, actually nothing short of everything, this it is a teaching that is absolute so of course it’s going to demand that we are stretched way beyond our usual capabilities and we really actually feel implicated, it touches us and our lives in a very real way, which means the material also. This is our life, our world, our universe and that is the project of Enlightennext, for us to make it so much better so with that in mind we are responsible to make that happen, including financially. Who else is going to fund ‘our’ project if we don’t?

  • Andrew MacDonald

    Love this issue and have bought (or ordered) every one since the beginning.

    Today my partner, a graphic designer made an observation about the high and (in her opinion) overblown graphics in EnlightenNext and got me thinking.

    Are you spending too much on design and graphics? And self-promotion? Four or five orange full pages appealing for money must cost quite a bit.

    If you’re spending more than you’ve got each issue, and much more, why not a “cave edition” – simple as a meditator in a cave? “Just the facts ma’am,” printed on plain old vellum like the old old days. We readers could handle it. Maybe skip the swirling masses of color and urge us to raise our eyes and look around, or just give the great ideas and interviews. You might get a stack of cred for such a move (or not) but who’s counting.

    Ideas are changing the world and you’re reporting and eliciting them wonderfully but is the finery helping? I’ve appreciated the look in the past, but now I’m wondering, with all the appeal, whether donations support the essence or the trappings and if anyone’s measuring this over there.

    I think that the future will be much more local and rather humbler so you could be the leading edge on this curve too.

    • Sanita

      Hi Andrew,

      I just wanted to say, I was an editor for years for a Canadian magazine, and as a magazine-lover (who devours each issue of EnlightenNext), it would bother me a lot if the magazine downgraded in terms of design.

      I am very visual, and one of the things that pleases me is the high quality of paper and design of the magazine. Might I ad, in the event that someone from the magazine is reading this, it is a lot easier for me to share the magazine with friends (I am 24 yr old female) because it looks appealing. If it were a black and white boring debate, it would be a harder sell, which may not be fair, but marketing makes an enormous difference.

      If it looks academic or boring (sorry to be cliche), I might as well just get a book, not a magazine.

      S

      • Andrew MacDonald

        Good points Sanita. I’m way older than you but I too share it with others . . . though they seldom find the gold I do. I am proud of how nicely the mag sets off these ideas I like so much. True, true. AND I’m not loving the appeals.

        I do like my Cave Edition idea. Isn’t there a world of possibility between glossygrand and boring old nowhere newsprint? Making simple elegant and cool? I hope so, think so.

        Used to be an Cdn mag editor too but very small fry, NOT of glossiolas like EnlightenNext (still like the old name too, WIE, what can I say).

        thx for commenting and caring,
        Andrew

  • Deborah Jackson

    Please contact me. This just may be the perfect time to evolve your magazine to reach the growing market (those just noticing the spark of awareness of Self). For two decades I have been readying for this moment when the wisdom which EnlightenNext embodies could be merged with corporate business culture and though I have worked on a small scale to do this, I am embarking on engaging this on a more dedicated level…because there is a resonance for it that there wasn’t just 6 years ago. I and business culture needs tools to ignite and stir people in this direction and if you’d be interested in exploring the possibilities, I think you’ll find that you can keep the integrity of your work while reaching more people and achieving sustainability in doing so. Speaking to the choir has its benefits, but now maybe you are ready to really reach out and lift up to a struggling collective by framing the content a bit differently. Are you familiar with the relationship between Thomas Watson of IBM and Walter Russell? And of the Think magazine provided to suppliers and families? There is brilliance in this precedent and just maybe the seeds for EnlightenNext’s next stage of evolution. Whichever way you are compelled to go, I’ll be watching and providing supportive intention. Challenging though exciting times are these : )

  • Gary Doherty

    It seems to me that the important work of EnlighteNext must continue in print form. The online presence you have is vital, but I have been able to mobilize other “evolutionaries” by giving them a copy of the magazine to read. I do believe the “organic,” kinetic nature of a print-copy of the publication is an integral part of the journey you describe within the publication.

    Is there interest in creating grass-roots organizations who would affiliate with EnlighteNext for the purpose of networking individuals interested in evolutionary theory? I visualize local organizations meeting at regular intervals to discuss/implement/raise-awareness-for topics and/or ideas within the organization, or the publications within the scope of the spiritual awakening now taking shape. It appears to me that these types of local groups could be of assistance in providing resources to maintain the publication’s presence within the print-friendly world.

    Perhaps there is already an arm of the organization involved with this movement, and I am not aware of it. If so, I apologize for the redundancy; if not, I feel potential in this endeavor. I see opportunities for collaboration at the international level, and am making plans to attend such a gathering. I would welcome the opportunity to interact with similar minds on a local level as well.

    If you could be more specific with the financial needs of the organization, I could be more specific with my intended level of support. I believe in your work, and look forward to our continued partnership.

  • James Mackenzie

    As far as adverts are concerned, please don’t increase the amount of them as there really are too many as it stands. Especially when some adverts are offering, say herbal supplements that are pretty much guaranteed not to do anything that a good diet can’t provide. And diet of course, being a prerequisite to any effective spiritual practice.

    Increasing cost of advertising, as already suggested, may be an fruitful way of raising more revenue.

  • virginie tremblay

    I have been a reader/subscriber since 2001 and although I find that you write too much about “god” (in Québec, we have made peace long ago with the idea that god does not exist. And I never find that the hypothesis of the existence of a god adds anything to our understanding of our mind/ego or of the world/universe), I find very interesting ideas in each issue. And I would really like to partake into the activities, conferences and retreats that you organize, but they are always way too expensive. However much I like your endeavour, you seem to need and spend a lot of money and I do not get the impression that you have undertaken restriction measures before sollicing (again) your subscribers. Maybe something could be done to the reduce spendings, like less process colors, a lower paper quality, smaller offices, lower salaries, lower spendings on trips abroad… measures every other businesses actually have to undertake in this economic context…

    • Sanita

      Je trouve votre commentaire tellement drôle, je ne pas m’empêcher de rire car en France aussi, pays laïc depuis longtemps, l’idée de mettre Dieu dans n’importe quelle conversation, surtout intellectuelle, est impossible. Peut-être que votre commentaire est lié à la culture de Québec. Moi, je vis en Ontario, et c’est clair que les anglophone sont moins gênés par l’idée de parler de Dieu un peu partout.

      [Translation: I find your comment very funny; I can't help laughing because in France, too, which has been a secular country for a long time, the idea of bringing God into any conversation, especially an intellectual one, is impossible. Maybe your comment is linked to the culture in Quebec. Me, I live in Ontario, and it's clear that the anglophones are more comfortable with the idea of speaking about God in any situation. --The Editors]

      • virginie tremblay

        j’appelle ça de l’obscurantisme… :-)

        [Translation: I call that obscurantism... (In French, this word refers to those who are opposed to the Western Enlightenment.) --The Editors]

  • niki isaacs

    i began my real enquirey with enlightennext, as i discovered the magazine in a newsagency. The print magazine holds a tangible element to it , where online lacks considerably. Reading the enormous response so far in opposition to the end of the print version shows how important enlightennext magazine is to so many people, as well as others who subscribe and read the mag.
    If somehow the magazine could be financially viable in the future, eg, recycled paper, maybe lowering costs in the ways people have suggested in these reponses. Personally a black/white newspaper type version would not appeal to me. I am more visually focused, and colour and graphics play a vital aspect of content. There must be a way, possibly to limit the colours, no need for such a glossy thick paper. This would create a new visually financially sustainable challenge on the hands of all involved. For eg, next issue burnt orange, ocean blue and grey.
    The written content of the mag whether its in print form or not , online audio, video. Is created by those dedicated, commited and heartful people at enlightennext, thankyou all this amazing work. Its been great reading the mag, and interacting online, so much appreciation for all of you. The amount of work it must take to produce all thats offered and the costs involved, surely with so many supporters, donating, subscribing. There must be a way to make a financially sustainable business, none of the costs involved are free, and us as participants should understand that there are costs that we will need to contribute.
    As for the unbound now not for free, maybe the interviews could be reduced in price, so more audios available to us. Now we can listen to a full length audio at a small cost. Not every person is interested in every audio, so we can choose and listen, full length. Good idea.

    I will continue to donate, thankyou again.

  • daniela

    “We invite you to collaborate with us and express your views on the direction you feel we should take—we want to work with you in a new spirit of openness. ” Ok – hi there Andrew – Its not much talked about however ´women’s experiences have not been taken fully into account.´ I can only speak now here for myself and not other women.

    I had two major EGO Death experiences since 1990 which threw me back to the source – The first one was The Serpent of Kundalini and an Inner Crucifixion that followed.The Dove came later – much later I connected with the sunny Eye and much much later in 2007 I arrived at the Tree of Life.I am the Tao Alchemist.I have the Eye of Wisdom.
    I am fully body enlightenment.”Loving the World as our Own Body: the Nondualist Ethics of Taoism.” http://biologyofkundalini.com/article.php?story=Egodeath&mode=print – I like this article by David Loy and it represents a bit the Kamikaze that I was myself and still am a bit.

    What I found during my research on the net is a general rejection of my
    person by simply mentioning it.I find that he is blocking it and she has no real clue what it is about.And those here : http://magdalene-circle.org/Kabbalah_Tiferet.pdf – they turned it all into a religious organisation – everything is mentioned in here what I experienced on my own without an external teacher.When I wrote to them i received a very nasty reply which I kept.

    Daniela

  • daniela

    The ancient teachers used to say “if you see the Buddha, kill the Buddha” or “if you see the Patriarchs, kill the Patriarchs”. These are frightening words but the words are said in order to help you experience the nature within yourself.

    If you awaken to that you will have tremendous respect for the Buddha and Patriarchs and realize how fortunate it is that we have their teachings and you will start to feel that you also have to convey their teachings.

    This is the tradition of passing the lamp, the transmission of the teachings from one to another. This is so precious and mysterious. The average person has no interest in it, but from my own life, view and experience, if we don’t connect with this, then we have no direction. What we can obtain from the world is very temporary and not secure.

    If we can have the mind of mind where we can write some poetry at old age or death, how much better that would be. This is the path of someone who practices Zen.

    We have to really look to see if spiritual teachers have the real truth; if its their own truth, that’s a cult. Its very easy for this to happen in America, it creates confusion for individuals and the society.

    http://www.zenhall.org/Pages/silence.html

  • Daniela

    You are welcome Deborah – J. Krishnamurti says: ‘Society is always static, only in the individual can there be a radical revolution.’ All organizations–social, philanthropic, idealistic–after a lapse of time lose their initial vitality, and languish. Their members lose interest and enthusiasm. They may whip up a short-lived enthusiasm by reminding themselves of their vows and obligations, their moral responsibility and so on. But these efforts are like flogging a dead horse. Organizations and societies are basically static. Regeneration critically turns on the individual member. -

    http://www.teosofia.com/regeneration.html -

    http://www.jkrishnamurti.org/krishnamurti-teachings/view-text.php?tid=816&chid=5132&w=%22To%20understand%20pleasure%22 -

  • Quynh-Hoa

    Daniela, it is so important what you point to and I am grateful you have put this point : ” They may whip up a short-lived enthusiasm by reminding themselves of their vows and obligations, their moral responsibility and so on. But these efforts are like flogging a dead horse. Organizations and societies are basically static. Regeneration critically turns on the individual member”
    and also
    “We have to really look to see if spiritual teachers have the real truth; if its their own truth, that’s a cult. Its very easy for this to happen in America, it creates confusion for individuals and the society”.

    That give me a lot of enlightening things to consider as nowadays the world problems need a collective solution but this use of “collective” can give rise to many cults if real enthusiast and enlightened individuals are deliberately pushed aside because they do not respond to a a seemingly collective and forcefully ( no one can have an absolute truth in his hands as long as he lives on this earth) partial endeavor.

    • daniela

      HI – ” world problems need a collective solution but this use of “collective” can give rise to many cults if real enthusiast and enlightened individuals are deliberately pushed aside because they do not respond to a a seemingly collective and forcefully ( no one can have an absolute truth in his hands as long as he lives on this earth -Not true ) partial endeavor.” I AM THE WISDOM OF ALL AGES – The Great Spirit ( CHRISTSOPHIA) said to me.I have the eye of wisdom.

      http://209.85.129.132/search?q=cache:Mhkd5opgLZsJ:https://sophiafoundation.org/click.cfm%3Fid%3D38+sophia+and+the+coming+world+culture&cd=1&hl=de&ct=clnk&gl=de

      The idealism of God is the inner motive power of advanced Aquarians.
      They know that, basically, all human beings are related, despite marked differences in their evolutionary status. Evolved Aquarians, having gained Christ-wisdom, achieve self-knowledge and voluntarily elect to cooperate for the common weal. In Aquarius, the ideals of friendship and a successful social system must become concrete fact in operative. As a sign of fixed air, Aquarius dislikes indecision and disloyalty. The Aquarian has convictions of truth by which he abides with rocklike firmness and according to which he acts, regardless of the world’s disapproval. Undeveloped Aquarians choose to live in the personality, perverting the individuality rather than raising it. Souls who walk in the light of Aquarius cease to be separative and disruptive, and they learn to realize the unifying element which is Christ-Spirit.
      Always does active Aquarian power give the ability to destroy the old, separative, crystallizing influences in man and planet, releasing forces to produce the new thing, idea, teaching, or process. It parts from the past to fashion the future, there lies concealed the mystery of the eternal now. It is these Aquarian souls, who in some way have touched eternity, who have the power to woo and weld men into a true and lasting unity of peace maintained by the positive, creative, corrective action of the wisdom of love. –

      I am that advanced Aquarian (also by birth date).It was possible because I was made male in Spirit in 1990 .I practised that one here :
      Only those souls that by their own work and effort through many lives have secured the ‘oil’ for their lamps, are prepared to meet the bridegroom, for they have the light within which is essential to moving consciously in the spiritual worlds. This oil can neither be borrowed nor brought at the last minute; it can only be garnered through wise work well done with glad love through lives. Without this oil, no man becomes a true thinker, conscious of the Christ and aware of the Spirit as an earthly Ego. All those Egos who have not acquired the oil for their lamps will be decidedly disqualified and refused admittance, for without light they remain in darkness and stand without the gate. Many will find themselves thus standing in darkness at this critical turning point of time, when every soul is making its own choice as to its advancement in evolution. Thus does Christ say, ‘Watch therefore, for ye know neither the day nor the hour wherein the Son of Man cometh’. (St. Matthew 25:13 )

      http://www.philosophyoffreedom.com/node/2544 -

      and wasn’t it J.krishnamurti himself already ages ago who said :
      You must be a light to yourself.He said excactly that !
      http://www.youtube.com/watch?v=ALQHlFI992Y

      It is not the Collective that gives rise to cults it is the fear of the individual. > world problems need a collective solution < The instrument of thought, which has produced this world that does not work properly, is no longer valid. So perhaps this instrument of thought is worn out. Is there another instrument we can use?”

      Collective consciousness refers to the shared beliefs and moral attitudes which operate as a unifying force within society.However the return of the Christ is a shift of Consciousness – That is the unifying real force and not some use of the collective .We are now at a very wonderful moment of transition for humanity, which is taking place at the present time as we approach the Age of Aquarius. As we shall see, this coming age could also be called the Age of Sophia.

      You said :”That give me a lot of enlightening things to consider as nowadays the world problems need a collective solution ”

      http://en.wikipedia.org/wiki/Collective_consciousness

      J. Krishnamurti – Book of Life – October 26
      …A deliberate change…is no change at all…
      In the very action of the individual changing, surely, the collective will also change.They are not two separate things opposed to each other, the individual and the collective, though certain political groups try to separate the two and to force the individual to conform to the so-called collective.If we could unravel together the whole problem of change, how to bring about a change in the individual and what that change implies, then perhaps, in the very act of listening, participating in the inquiry, there might come about a change which is without your volition. For me, a deliberate change, a change which is compulsory, disciplinary, conformative, is no change at all. Force, influence, some new invention, propaganda, a fear, a motive compels you to change,-that is no change at all. And though intellectually you may agree very easily with this, I assure you that to fathom the actual nature of change without a motive is quite extraordinary.For the complete mutation in consciousness to take place you must deny analysis and search, and no longer be under any influence – which is immensely difficult.

      Spiritual Change or a Complete Revolution?
      http://www.katinkahesselink.net/kr/book-life.html

      The Thinker can create,Quynh-Hoa.If it weren’t that imortant we wouldn’t share this.

  • Quynh-hoa

    Thank you Daniela for your fierce and wise sharing . I have a closer look of what you send about “Sophia” and will study more on this matter later on . Just tell me how to get at the page 11 after the end of page 10 which says “This is the prospect that is facing us in the future. However, one thing needs to be clarified: when Daniel Andreev speaks of an incarnation of Sophia, he makes it clear that this is not an incarnation into a ” ?????? (page 11 missing)

    Jiddu Khrisnamurti has transmuted “my” consciousness when I was 17 and still does so , and I appreciate your understanding of him . This quotation is food to be contemplated “For the complete mutation in consciousness to take place you must deny analysis and search, and no longer be under any influence – which is immensely difficult.”

    It’s inspiring to hear a woman like you who stands in her own truth like a Goddess of wisdom. I had many times Kundalini surges too in my life (3 times very powerfully) and I find people very suspicious towards my experiences (maybe as women, we are not meant to have powerful experiences in a men-ridden society, even on spiritual field .?). The bad news is women themselves seem to reject that when it happen to their fellow ones. Some women student of spiritual teaching and their whole community have deliberately turned me into a weird person after my Kundalini awakening. In what world are we living, where there is no authentical sharing and joyful celebration of accomplishment ( even if there is still more to do?)but only rivalry and deceptive manners ? Not in a “Sophia ” world, for sure.

    • Neena

      Dear Quynh-hoa,

      what happens after Kundalini awakening ? Why do other people call it weird?Thanks !

      • Quynh-hoa

        Dear Neena,

        Just a remark, the people who call it weird is for me either the ones who have not experienced Kundalini or the ones who try to manipulate others.
        You go through a tremendous process during Kundalini and after. And I think the effects of it are quite different in terms of intensity and outcome depends on the person in terms of health, nerves system maturity and spiritual aspiration. It is the pure Energy of life that works for evolution by transforming your whole organism and brain into a higher level of functionnality. After the awakening I have been through a period of physiological rearrangement . I have had a big pain at the heart level as if it was under cosmic surgery, I was tired and yet tense ,I was very sensitive to the suffering of the world and also to the joyce of a person or a place. I did not feel like to speak a lot . I liked the sweet and loving company of solitude and I felt the need to swim, to go into nature, I resent presomptous people and cannot stand their speech… Nothing very weird. Bliss and ectasy were at the “rendez-vous” even if I have to endure the working of the energy inside that is quite a pressure on the nervous system.
        What “sadden” me if I may say (because it is just a transient feeling) is those so-called “spiritual” people who say to others that there is something weird about me, without even taking times to talk with me. But then who cares to run after those when there is Life which waits for my cooperation here and now ? I like to adopt what Jesus said when on the cross “Forgive them because they do not know what they are doing ” . My duty is to carry this Grace with me and to share It with whoever open, and pure-hearted enough. People who are manipulating others and complicated-minded will never have me as their ally. “Qu’on se le dit!”

  • daniela

    Hi Q – ” he makes it clear that this is not an incarnation into a ” ?????? (page 11 missing) ” I know – click on the pdf given above – thats full version. – maybe as women, we are not meant to have powerful experiences in a men-ridden society, even on spiritual field .? – thats the view in this society however there was never a better time to liberate yourself from it .I left everyone and everything in 1990 – it was only possible so,so … because my parents were already divorced and my ‘father’ was the anti nazi … I completely detached myself from family because I wanted and needed to hera the Inner Voice but at the same time not spek about it – I travelled the States and Canada with and without money,slept outdoors too ( nature) and raised my awareness .
    It was a survival training that I had to go through .The main reason was to break away from a system (society) that thought it could dictate to me who I was and what was ‘wrong’ with me – in all honesty that ” In God we trust” worked very well for me – It was the Spirit ( Etheric unvisible first) and not general people .I always knew it exists.The Eye is the Eye of Wisdom only known to Innitiates.It actually shouldn’t be on a one dollar note at all – The Great Seal is the Seal of God ( sunny eye ) – ” The bad news is women themselves seem to reject that when it happen to their fellow ones. Some women student of spiritual teaching and their whole community have deliberately turned me into a weird person after my Kundalini awakening. ” Thats why krishnamurti said one needs to get away from them – not to return what is familiar to you.
    I always stayed away from such communities because I KNOW SOOOOOOOO much better than all of them ! God is the brain and when God starts working there to heal and ressurect there shouldn’t be anyoone else interfering.I always stayed away from such groups.The one and only teacher or guru is God within ( great spirit of inner alchemy ).I know that it was said that there is a danger in kundalini however it is mostly because people to invite it and it shouldn’t be like that.I didn’t even know the name Kundalini at that time – all I knew that it is the most sacred – so I knew I had to break away from everyone.Nobody understands it this is why it is essential to trust oneseself and by faith alone.I had no fear to break free.It was my breakthrough into another dimension ( shift ) It was said that krishnamurti was the pre – world-teacher before the seciond coming.
    Because he said it all already . Have a look here : http://orderofthedove.org/ I found them just lately .
    Chapel of Divine Wisdom (Chapel)
    “In the Name of the Father, Son and Holy Spirit, in the Name of the Mother, Daughter and Holy Wisdom.” I don’t need them however I looked at them – also send them an e-mail but they don’t reply – there are lots of people who think they are elected and behave in the most silly way : “It is not what you know or believe but what you bring forth in your life which admits you to Order of the DOVE™.” -M.Sophia – its bollocks – because the real entrance and admittance is through the Great Spirit ( the real gate ).The Virgin and Christ are one and the same.
    As a Visionay I could see The Lord beyond .This is the direct Source
    I am speaking of . ” I am the Wisdom of all Ages ” The Great Spirit said.
    ” You have the Eye of Wisdom ” So would I need to ask admittance elsewhere ? There are lots of things I cannot describe and speak of because its difficult to describe it.One cannot liberate oneself as a woman if one follows what other women say who have not even saved themselves.The Tree of Life is the Lord who says ” You are saved “.
    The Rosicrucians knew it and it is so ancient I have no idea…
    ” I like it when human beings are flowers ” the Great Spirit said.
    Doesn’t that remind you of K saying and asking why does the human spirit not flower ? Wisdom speaks – thats Sophia. In what world are we living, where there is no authentical sharing and joyful celebration of accomplishment – thats not true my dear – one can always make that happen somehow.Didn’t they do it in their own typical indian way ?
    http://www.youtube.com/watch?v=Cq7-Of3jjtU – they know – !
    ” there will be a Golden Age in the future” the Great spirit said .
    That is in our western fashion Sophia .Its the same meaning – so the
    The Rose and Lotus are ONE.Bagwhan Amma they are clever also -it was all abit a show to get some money in as well – but it was ok.Soooo many Indians – madness – overpopulation.There would be a lot to say but not necessary or ? Can you imagine if I would publically declare ” I am a Queen among all women ” what some women would do with me ?
    In reality we could all be kings and queens – but most do not really want to know the truth so its like k already said they all must individually get to the truth – it cannot be instructed from somewhere.

    xox

    daniela

    I am sure you are not weird – Start working on yourself .
    And don’t let them lock you up for the truth – Lie if you have to.

    • Quynh-Hoa

      Thank you Sister Daniela for your insight and culture and soul encouragement. YES, FORWARD , EVER FORWARD and nobody in this earth ( neither the ones who praise me nor the ones who try to downgrade me ) could ever prevent me to go with LIFE for the love of It.
      Hope to meet you in the journey, one day. Anyway you are Life answer to my quest about understanding the spiritual phenomenon (website you gave)I had gone through to be able to step forward. It’s done !

  • Timothy

    The interchange with life, giving and receiving is based on needs, not wants. Is this magazine a need or a want? It looks to me like it’s a want at this point. The financial substance for our spiritual “needs and service” is supplied in an adequate way, but when we start burning through our finances to fund ego centric wants, in an attempt to inspire ego-centric followers, we find our selves and organizations in very unsustainable situations. The reason I did not renew my subscription a couple years ago was because the content of the magazine became for me, redundant and lacking in true heart to heart spiritual counsel on the practical aspects of the transformational process. On a soul level, I was not being inspired or nourished spiritually by the content of the magazine. For those who like to “talk” about the spiritual process and spin spiritual concepts, there was an ample amount of material. For me, the reading of this magazine was beginning to feel like a waste of my time, with one exception………..The Andrew Cohen editorial. No offense intended to all who worked hard on the articles………I certainly cannot write as well as those who wrote the articles. The Magazine was beautiful to look at, sitting on the counter………… beautiful presentation………cutting edge graphics. I do appreciate the design work. I can also appreciate that you loved what you were doing so much that you were willing to take a loss, but wisdom eventually has to prevail, especially in a community that is dedicated to the cutting edge of awareness. If your magazine dealt with only the essential issues of the transformational process, then you would have been in financial straits much worse because there are actually very few people who are deeply interested in it. Andrew has said this many times. Why not let go of the fringe dwellers who are not really ever going to do the real work of transformation and focus on the few who are doing the work. Why waste your valuable time and energy on trying to reach those who are curious and bored??? Focus on the relatively few who are passionate and sincere and have a high degree of self-honesty. The whole community may collapse of course. But what rises out of that collapse may be a half dozen people, who have stopped playing games, doing the most amazing newsletter ever published on the face of this planet.

    • Deborah Jackson

      I hear you Timothy, and my option was to be the “elder” in community and provide content to a broader audience, planting seeds and providing guidance to lower memes and prominent greens (Ken Wilber reference) in the spirit of service. And doing so by appealing to higher consciousness business leadership to subscribe to the publication for all their employees and possibly suppliers and other associates up and down their chain. This activity would fall squarely under sustainability for people (people, planet, profits-triple bottom line accounting) and yield positive benefits for the organization by stirring the ethical and creative capacities of its human capital. This activity could help sustain the interest and finances of a journal like the existing EnlightenNext as well.

  • Sanita

    Timothy,

    I don’t think your comment is sensitive to people who are curious and only discovering what is enlightenment/spirituality. I picked up EnglightenNext by curiosity and I don’t think I would have if it was targeted only to those that are already enlightened… it’s not easy to think of spirituality in the terms that EnlightenNext does, so it’s a good place to start. And you’re right, maybe I am one of your “fringe dwellers who are not really ever going to do the real work of transformation,” but the magazine has already opened my mind to other possibilities, and that may not be enough for you, but it’s better than nothing for me.

  • Quynh-Hoa

    Yes Timothy I 100% agree with you on this : “The interchange with life, giving and receiving is based on needs, not wants” .
    Recognizing the needs is what fuels evolution and powerful action, even it may be a pretty difficult thing to do, as one has to renounce to many redundancies and investments one has made. A lifetime challenge for everyone . I think this world economical , social and ecological crisis is the Nature pressure on human beings to get down to their most essential and basis needs which do not in any way deny their highest destiny. And this highest destiny must primarely be born from inside the individual and may not interest the vast majority of human race. And the only cost is human dedication and free energy.
    So yes I feel you are right Timothy when you say “wisdom eventually has to prevail” and surely there must be some shortcuts of expenditure to be done . As for myself, I cannot read all the magazine and ever more especially after the retreat 2008, I cannot keep up with too high-intellectual concepts and really only Andrew’s talk with Ken arouse my soul interest or else some simple and fundamental talks. I just want to share this and that does not deny my appreciation of all the Enlightenext team’s work.

  • Verona

    Dear Friends,
    What a passionate interchange! evolutionary tension at work in the good hearts and minds responding here. From a personal perspective, I love the physical presence of the magazine, holding it in my hands as I lie in bed at night, flipping back to a previous page or paragraph, feeling it call to me as it lies on the counter. Yes, I could read the same ideas online but it’s not my preference, and I am willing pay more for that preference.
    But what is most important here? I’m reminded of Andrew Cohen’s writings on clarity of intention: “Once the intention is clear, the mind becomes focused. When the mind is focused, there is one-pointedness. When there is one-pointedness, the Heart will guide you. It will indicate what needs to be left behind and what needs to be avoided.”
    I resonate with comments on the glossiness of the mag. What aspect of culture is reflected from those shiny pages? But we use shiny lures to catch big fish, no? What fish are we trying to catch?
    It’s easier to lie in bed and read inspiring ideas, much harder to arise each morning and live beyond ego here and now. How does the magazine run beside us with practical support as we negotiate choices? If we had to choose between the magazine and living human enlightened communication, which would be more powerful at this point in transforming culture?
    As we become more skilled in eliciting the potential of enlightened interaction, the teaching and practicing of that becomes the most valuable thing to offer, rather than, or primary to, more ideas and concepts. And believe me, I love concepts and am entranced by the supposed efficacy of thinking and thinking and thinking . . . .

    Verona

  • Mette

    I just got a great vision: that it is time for uniting all good forces ! All with the same intention should go together to enlighten more and more people, so that the future generations has got a chance on this planet! Maybe the magazine could unite with people like Tolle and Oprah, to work together or to be sponsered, it could be a way to reach out to many many more people and at the same time be such an inspiring new cooperation!

  • Eric Allen Bell

    As Editor and Founder of Global One TV, my feeling is that the writing is on the wall. In a few short years most of print media will go bankrupt. Naturally I would not wish that on anyone, especially a magazine such as yours which I regard highly and have read and valued for many years.

    That said, given my day to day experience in providing spiritual information to the world via the internet, I feel that it is time for your publication to make some changes in order to adapt and survive.

    The iPhone and post-PC devices like it will soon dominate the scene. It is likely that in a few short years when one say, goes to the doctor, while in the waiting room one will be reading digital magazines available through satellite unlink. From a cost perspective a niche paper like yours can really only survive on donations. Big magazines that are dumbed down, such as “People” and “Us Weekly” will always have a large enough audience on non-tech savvy readers to keep them afloat, but that will be the exception to the rule and not the norm.

    Create a huge online presence. Start now and be super aggressive about it. This is the only way to adapt and any attempt to hold on to the old model will likely cost you your position in the marketplace.

    That’s my two cents. I believe in what you do and if called upon will do my part to help you move to the next level.

    Thanks for reading,

    Eric Allen Bell
    Global One TV

    • Sanita

      Hi Eric,

      It’s obvious you work for media: everything about your message is scary.

      I’m afraid you might be right. Which is even more scary.

      But let’s be optimistic and not omit the “strength” of “human spirit”: I think and I hope EnlightenNext will survive in its print edition, because I can collect each issue and put it in my library, use it as reference, share it, pass it on, admire it, which something I can’t and won’t do on the internet.

      Granted, online is interesting for many reason, including web 2.0 interactivity, such as you and I, two strangers, sharing thoughts on any given article or post… and yes, I may do it on my Ipod at the dentist, or facebook on my Iphone at the airport but I’m still going to read a book on paper because a) I don’t want a headache b) I want to touch the paper (haha) and c) I can’t concentrate on the internet from Skype, Facebook, music, or whatever…

      And yes, although for news it makes sense to go on the net: a newspaper when printed is instantly out of date; I want to see Obama on YouTube because his voice makes me smile; I want to invade others’ minds with my silly opinions… blah blah blah it changes nothing to the fact that EnlightenNext’s print issue has sentimental value to me and it is, I repeat, not replaceable by internet.

      And also, if management is reading this: I think you have a great communication strategy with a mixture of print and online.

  • Manitou

    What would be the most enlightened thing to do?

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